Implementing the proper internet marketing strategy is the key to reaching your clients, attracting new clients, and reinforcing your brand identity. Simply having a website is of no use if no one can locate your site on the web. Atlanta based, EMTechPro specializes in assisting clients with developing a successful internet marketing strategy and integrating business objectives with goals to achieve optimum solutions.
EmTechPro Inc.’s Internet marketing services consists of the following:
- Search Engine Optimization
(SEO)
- Management of paid advertising
- Reciprocal link exchange
- Link popularity
- Listing in paid and free directories
- E-mail campaigns
Benefits of Internet Marketing:
- Increase in targeted on-line traffic.
- Better web site positioning.
- Dominating the competition with mirror sites.
- Fast measurable Return on Investment
(ROI).
- Increased and boosted product sales
- Increase in online visibility.
- Lower client acquisition costs.
- Broaden web-marketing share.
Search Engine Optimization
Search Engine Optimization (SEO) is the art of bringing your website to the top of the search engine listings using a particular keyword or phrase. Ultimately, the goal is to optimize your website such that it is highly ranked and visible in terms of using potential keywords in your web content. When the process is implemented, SEO will be able to improve your online web presence, attract new customers to your site and increase your brand recognition.
Search Engine Optimization Methodology
EMTechPro will optimize your web site by researching commonly used key words related to the product or service your site offers and conduct an extensive analysis of your site, keyword markets, your current rankings, and even your competitors’ current rankings to develop a plan tailored specifically for your business. Our methodology centers on the goals and objectives of our client.
Below is a list of steps used by EmTechPro, to fully analyze and achieve desired results.
- An EmTechPro representative will discuss the client's website goals, overall objectives and target market.
- We will complete an extensive website analysis to indicate any discrepancies found in the web design or HTML code of your site that is non-friendly to search engines.
- Next, we will conduct research on potential keywords in addition to a competitive analysis to conclude the most attractive keywords for your site.
- We will optimize the HTML code in terms of including the most strategic keywords in the title page, Meta tags, headers and Alt tags in order for all web pages to become efficiently indexed by search engine spiders.
- Then we will conduct a manual submission to all major search engines (Google, Yahoo, MSN etc.)
- Next, we will build a link campaign and focus solely on quality links closely related to the topic of your website and pay close attention to linking your pages together internally such that spiders can index easily.
- Monthly, we will follow up with full reporting and analyses of your ranking results.
- Lastly, we will maintain optimization for the future improvement of search engine optimization.
EmTechPro’s Onsite Search Engine Optimization Services
- Homepage Optimization
- Meta tags placement
- Content fixing
- Monthly Manual Update to Optimized Content
- Fixing the text links
- Optimization of Navigational Structure
- Site map modification for better crawling within your site
- Descriptive site map creation
- Link resource page creation
- Link exchange page creation
- Image Optimization
- SEO Copywriting
- Spell Checking
- HTML Validation Checking
- Browser Compatibility checking
- Website Load time checking
- Creation of robots file
EmTechPro’s Offsite Search Engine Optimization Services
- Manual submission to all major search engines
- Semi-automatic submission to more than 200 Search Engines
- Resubmission of sites to certain search engines if necessary
- Submission to Free directories
- Submission to Paid directories (For an extra fee)
- Yahoo Directory Inclusion
- Submission to Dmoz directory
- Re-optimization of site
- Reciprocal link building - 2way and 3way links
- Link Popularity through one way links
- Buying text link advertisements from relevant sites to increase the link popularity
- Article Submission
- Newsletter Submission
- Forum Posting
- Blog submission
Link Building
Link building is a critical component in any search engine marketing strategy. It is important to implement a link building plan and stick with it over time to build Link Popularity. Link Building is a strategy used to build the appropriate inbound links to your site and helps you achieve your overall business objectives. However, Link building in itself is not enough. You must generate quality inbound links. The basic principle is to create good content, link it to great content and great content will link to you.
Benefits of link building
- The more inbound links you have to your site, the greater the opportunities for people to find your site valuable.
- Search engines give sites with good inbound and outbound links a higher ranking. If you provide outbound links to other material you are providing a valuable service: and, if other sites link to you, then you must have content of value.
- In every field of activity on the web, there will be a number of key sources. Linking to them and providing valuable content that they can link to will make you a part of a powerful virtual network.
- An effective linking strategy can move your site up from the minor leagues to the leading division.
Link Building Strategies
Understanding the Marketplace: Make a list of all the market segments of your service, ranking them in terms of their importance. Choose a minimum of 3-4 niches and make a list of 250 websites under each niche. Go for link exchange only after this list is complete.
Content: Content is what a potential customer will look for. It is content that will give the search engine rankings and will also help in getting links.
Proper Optimization: Make sure the content on the website is optimized properly with proper focus on keywords and heading, title and description.
Online press releases
Online Press Releases: Issuing online press releases is more of a one-to-many approach. Submit release to a newswire and they distribute the news to thousands of journalists and editors on their database. Such releases can be picked up and covered by both national and local media and are certainly worth.
EmTechPro, Inc. Link Building Services
One Way Linking:
One Way linking is one of the most lethal SEO weapons that add to the taste of the latest search engine algorithms.
Our One-Way Link Services Features:
- Your website being linked from relevant and related subject sites only
- NO outbound links absorbed from your website
- Gaining and retaining the PR Value of your website and its pages
- One Way Links that are of permanent nature and do not expire
- Top tier Search Engines like Google, MSN and Yahoo rank high PR to your website when they spider your site-link on other related websites to whom you are not linking back, thus resulting in Better SERPS
Reciprocal Linking (Back-End Process Development Services)
Back-Link campaign may increase your incoming traffic, net visibility, high page rankings and top listing among the major important search engines on the very keyword(s) / phrase(s) to intend to hit high on.
Back- Links are confirmed by making many webmasters share / trade their site’s links with other webmasters interested in the same.
Incoming Links from high Google Page Rank sites related to the field of your site subject and services are more preferred by top search engines thereby increasing your site ranking for the desired keyword searches.
Reciprocal Linking, conversely, appears to be a “no-earning” or no immediate financial gain to many webmasters rather more like an obligation to reply to the link-request mail coming in from the other webmasters.
But the Back-End Development Process on a high-note is of an equal relevance as are the other aspects to any Webmaster who seeks to build high and quality incoming traffic to his site.
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